The Journal’s media survey results
Published 11:29 am Tuesday, February 2, 2016
The Journal reached out to readers last month, posting an online survey inquiring about their news and social media preferences.
Results from the 30 respondents provided surprising information about the community.
Many who answered were baby boomers, 64 percent older than 61. The 41-60 age bracket made up 27 percent, while 31-40 year old’s accounted for 13 percent. No one 30 or younger participated.
Whether or not it reflects generational attitudes is difficult to say, but when it came to social media platforms, 53 percent had no preference.
Facebook was the favorite of 33 percent, twitter 10 percent and Instagram three percent.
Most participants turn to the Internet, with 70 percent stating the web is their preferred news source. 13 percent watch the news on television, 10 percent read newspapers or magazines to catch up on the news, and 7 percent listen to the radio for their primary source of information.
Not everyone answered the question regarding what time of day they tend to get news, but of the 28 that did, 82 percent tune in from between 7 a.m. and 12 p.m., while only 14 percent wait til late afternoon and into the evening, 4-10 p.m.. One lone night owl got their news between the hours of 12-2 a.m..
Contrary to media-outlet opinion, responders say they are not enticed by eye candy. 73 percent said that slide shows or photos did not make them any more likely to read a story, while 27 percent said photos and slide shows did make them more inclined to read a story.
