‘Island Kids Explain’ Wins ‘Best New Idea’ at DMA West

Submitted by the San Juan Islands Visitors Bureau

It is a truth universally acknowledged that there is nothing cuter than videos featuring kids — except maybe baby animals). Kids talking about the environment? Even sweeter! “Island Kids Explain” is an educational video series created by the San Juan Islands Visitors Bureau that harnesses the cuteness of local kids to promote stewardship and was recently acknowledged by the Destination Marketing Association of the West as a Best New Idea.

Four destination marketing organizations received this achievement award in a recent competition with their colleagues from the West. Sponsored by DMA West, the annual Best Idea Program showcases innovative projects and creative marketing strategies as submitted by DMA West members. Along with the Visitors Bureau, the other winners were Oregon’s Mt. Hood Territory, Discover Flagstaff and Visit Oakland.

Following the seven principles of “Leave No Trace,” this video series and corresponding page on the Visitors Bureau website at https://www.visitsanjuans.com/island-kids-explain, encourages visitors to the San Juan Islands to be mindful and respectful travelers. These interview-style videos target areas of greatest visitor impact — the importance of fire safety, proper garbage disposal, and respectful wildlife watching. The goal of this video series is to address the environmental health concerns of the San Juan Islands in a fun and entertaining way in order to preserve and protect the islands.

“Island Kids Explain” is the latest stewardship education effort created by the San Juan Islands Visitors Bureau. For more information, visit https://www.visitsanjuans.com/responsible-travel-tips.