There are no clear avenues when you are an artist, and marketing is often the most challenging part of an artist’s work. Next month, the Lopez Island Family Resource Center will help artists address this challenge with a marketing workshop specifically geared to artists and artisans.
The workshop will be taught by Claudia Bach, principal and founder of AdvisArts Consulting (www.advisarts.com) founded in 1982 to serve individual artists. The workshop is designed to help artists build an active bridge between their creative work and audiences beyond the studio. The information covered will be applicable to all levels of artists and artisans from crafts fair to museum representation.
Bach brings with her over 30 years of professional experience in the arts. She served as deputy director of the Henry Art Gallery for more than a decade, and since 2010 has taught in Seattle University’s MFA in Arts Leadership. Her clients include Artist Trust, Grantmakers in the Arts, National Performance Network, 4Culture, Rasmuson Foundation, Northwest African American Museum, Artists Up, as well as many individual artists, and municipal and governmental agencies.
Bach is known for her creative yet pragmatic and honest exploration of issues that stimulates new perspectives and generates effective action. She originated Artist Trust’s career development workshops for visual artists in the 1980s and worked with them on the development of the EDGE program and curriculum. Artist Trust is a not-for-profit organization whose sole mission is to support and encourage individual artists working in all disciplines to enrich community life throughout Washington state.
Lopez artist Janis Miltenberger attended the EDGE weeklong program for artists in 2015.
“So there I was with a thirty-six-year career in glass and feeling like I needed some sprucing up. I did not study writing or go to business school, but as an artist, you need to be able to write artist statements, resumes, grants and market your work,” said Miltenberger. “These needs drew me to apply for the EDGE program at Artist Trust in Seattle. The 50 hour workshop…motivated me to action.”
Miltenberger’s enthusiasm prompted the LIFRC to reach out to Claudia. She will teach a one-day artist-focused marketing workshop on Lopez. The workshop will be held from 10:30 a.m. to 5:30 p.m., Saturday, March 11 and is limited to 18 participants. The schedule accommodates interisland ferries schedules and people coming from the mainland.
Pre-registration is required and interested artists and artisans are encouraged to pre-register early to secure a spot. The fee is $75 if paid by Feb. 22 and $100 thereafter. Register at www.lifrc.org or call the LIFRC at 468-4117. Special thanks to Artist Trust for permission to allow LIFRC to present this workshop.