EDC offers workshop on marketing on a shoestring


November 15, 2011 · Updated 9:32 AM 

The San Juan County Economic Development Council hosts a workshop on how to market your business inexpensively and effectively on Tuesday, Nov. 22, 9 - 11 a.m. in the library community room.

The course will be taught by Victoria Compton, director of the Economic Development Council and longtime marketing consultant.

The workshop covers a variety of tools, such as direct mail, e-marketing, networking, public relations and cold-calling. Techniques to stimulate a “buzz” about products and services and to leverage various channels will be highlighted as well.

Compton has worked for over 20 years in marketing and advertising.  She founded “At Home Magazine” and published the first three official Visitors’ Guides to the San Juans in collaboration with the SJI Visitors’ Bureau.  She also worked as a marketing consultant in New York, with a particular focus on helping small- to mid-sized companies get the word out about their products and services.

The workshops cost is $15 and advance registration is recommended.

For more info, email info@sanjuansedc.org, or call 378-2906, to reserve your space.

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